About Us

James Gordon: A Dynamic Entrepreneur in Trading, Blockchain, Hospitality, and Tech Innovation

Armed with a degree in Product Design, James Gordon embarked on a dynamic journey that seamlessly blended his passion for automotive design and engineering with a keen entrepreneurial spirit. His global adventures began with launching cars for renowned manufacturers such as Ford, Jaguar, and Bentley. From living in Germany to working on the powertrain for a Ford Fiesta in China, James honed valuable skills that would later shape his multifaceted career.

James had his first business at the age of 12, selling eggs to neighbours. While modest, this venture instilled the foundational principles of entrepreneurship:

You must always have more coming in than going out
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Your winning trades need to be bigger than your losing trades
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At 26, James partnered with his family to own and operate one of the largest and busiest hotels on the southern coast of the UK. During this period, he introduced innovative concepts that propelled the business forward, including Bootcamp and Catering ventures, a Coach Tours company, a Freemasons Lodge business, and an Apprenticeship Training School. He also ventured into property, establishing and later selling an estate agency while managing a thriving property portfolio.

From Trading to Blockchain and Tech Expertise
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In 2012, James began his trading journey, dedicating his free time to learning with a reputable trading education company in London. Many late nights were spent mastering trading strategies, eventually transforming him into a professional trader. He went on to establish and now successfully runs Sandrock Trading Academy, a platform empowering individuals to trade forex, stocks, and commodities.

James has also developed a series of algorithmic trading bots that help traders make more informed and profitable decisions, enhancing his reputation as an innovator in the trading space.

The Evolution into Crypto, Blockchain, and Tech
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In 2015, James entered the crypto market, initially buying small amounts of cryptocurrencies and experiencing first-hand the volatility that could be harnessed for profit. This marked the beginning of a deep fascination with blockchain technology and the opportunities it presented.

James actively participated in Initial Coin Offerings (ICOs), gaining invaluable insights into this emerging market and the mechanics of tokenomics. The experience taught him the importance of due diligence, market timing, and strategic decision-making in the volatile crypto landscape.

Today, James is not only a crypto trader but also a builder in the blockchain and tech space through his sister company, SandrockWeb3, where he develops blockchain products for businesses. These solutions are designed to bring tangible benefits to businesses, such as streamlining operational systems and reducing costs through the integration of blockchain technology. By improving efficiency, enhancing transparency, and automating key processes, SandrockWeb3 empowers businesses to innovate and thrive in an increasingly digital economy.

James’s ventures also include launching Crypto and NFT projects, most notably the Ape Squad—a Solana-based token designed to give value back to its holders.

Public Speaking and Community Building
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In addition to his business ventures, James shares his wealth of knowledge and experience by speaking to groups about his journey in the crypto and blockchain space. Whether addressing beginners or seasoned professionals, James offers insights into navigating the challenges of the crypto world, seizing opportunities, and staying protected in a rapidly changing landscape.

Understanding the importance of ongoing education, James also runs a monthly Coffee & Crypto Event, where enthusiasts of all experience levels gather to learn, share, and grow together. These events are designed to ensure that members can navigate the crypto world safely and confidently, equipping them with the knowledge to protect their assets and make informed decisions.

Hospitality Innovation
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James’s entrepreneurial acumen extends into the hospitality sector. As the visionary behind Sandrock Business, he is redefining hotel support in the UK. Sandrock Business operates as an education platform dedicated to helping hotels reduce costs, increase turnover, and streamline operations. Additionally, it supports hotel start-ups, facilitates acquisitions, and aids in sales, providing comprehensive solutions for the hospitality industry.

A Legacy Built on Trust and Transparency
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Combining his extensive experience in trading, entrepreneurship, hospitality, and blockchain, James has established himself as a trusted leader. Every project he undertakes—whether it’s trading, education, or blockchain development—is built on the foundation of trust and transparency.

Visionary Leadership Across Industries
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James’s commitment to helping others succeed is evident through:

Sandrock Trading Academy, providing comprehensive trading education and fostering a thriving community.
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SandrockWeb3, delivering cutting-edge blockchain solutions that streamline systems, reduce costs, and empower businesses to innovate.
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Public speaking engagements, inspiring and educating groups about crypto, blockchain, and trading opportunities.
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Coffee & Crypto Events, creating a safe space for individuals to learn and engage in the crypto world.
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Sandrock Business, innovating the hospitality sector with tailored support and growth strategies.
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Supporting crypto and NFT projects that empower holders and promote value creation.
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Through his visionary leadership, James continues to redefine success, turning obstacles into opportunities and inspiring confidence across the trading, hospitality, and tech landscapes.