About Us

We are here to help you achieve financial success and navigate the world of trading and investing with confidence. Whether you’re looking to learn the basics of crypto, master low-risk trading strategies, or explore how blockchain technology can transform your business, our experienced and trustworthy community is ready to guide you. With a focus on safe and proven methods, we’ll help you invest wisely in markets like Forex, Commodities, Stocks, and Crypto, leveraging the opportunities in the ever-evolving digital asset space. Your success is our priority—let us help you take the next step toward building wealth and achieving your goals.

Meet Our Founder

We are a community of experienced, honest traders and investors focused solely on making money and growing returns. We will teach you our proven low-risk investment strategies, so you can safely invest in markets, including Forex, Commodities, and Stocks.

James Gordon

CEO & Founder

James Gordon: A Dynamic Entrepreneur in Trading, Blockchain, Hospitality, and Tech Innovation

Armed with a degree in Product Design, James Gordon embarked on a dynamic journey that seamlessly blended his passion for automotive design and engineering with a keen entrepreneurial spirit. His global adventures began with launching cars for renowned manufacturers such as Ford, Jaguar, and Bentley. From living in Germany to working on the powertrain for a Ford Fiesta in China, James honed valuable skills that would later shape his multifaceted career.

James had his first business at the age of 12, selling eggs to neighbours. While modest, this venture instilled the foundational principles of entrepreneurship:

You must always have more coming in than going out

Your winning trades need to be bigger than your losing trades

At 26, James partnered with his family to own and operate one of the largest and busiest hotels on the southern coast of the UK. During this period, he introduced innovative concepts that propelled the business forward, including Bootcamp and Catering ventures, a Coach Tours company, a Freemasons Lodge business, and an Apprenticeship Training School. He also ventured into property, establishing and later selling an estate agency while managing a thriving property portfolio.

From Trading to Blockchain and Tech Expertise

In 2012, James began his trading journey, dedicating his free time to learning with a reputable trading education company in London. Many late nights were spent mastering trading strategies, eventually transforming him into a professional trader. He went on to establish and now successfully runs Sandrock Trading Academy, a platform empowering individuals to trade forex, stocks, and commodities.

James has also developed a series of algorithmic trading bots that help traders make more informed and profitable decisions, enhancing his reputation as an innovator in the trading space.

The Evolution into Crypto, Blockchain, and Tech

In 2015, James entered the crypto market, initially buying small amounts of cryptocurrencies and experiencing first-hand the volatility that could be harnessed for profit. This marked the beginning of a deep fascination with blockchain technology and the opportunities it presented.

James actively participated in Initial Coin Offerings (ICOs), gaining invaluable insights into this emerging market and the mechanics of tokenomics. The experience taught him the importance of due diligence, market timing, and strategic decision-making in the volatile crypto landscape.

Today, James is not only a crypto trader but also a builder in the blockchain and tech space through his sister company, SandrockWeb3, where he develops blockchain products for businesses. These solutions are designed to bring tangible benefits to businesses, such as streamlining operational systems and reducing costs through the integration of blockchain technology. By improving efficiency, enhancing transparency, and automating key processes, SandrockWeb3 empowers businesses to innovate and thrive in an increasingly digital economy.

James’s ventures also include launching Crypto and NFT projects, most notably the Ape Squad—a Solana-based token designed to give value back to its holders.

Public Speaking and Community Building

In addition to his business ventures, James shares his wealth of knowledge and experience by speaking to groups about his journey in the crypto and blockchain space. Whether addressing beginners or seasoned professionals, James offers insights into navigating the challenges of the crypto world, seizing opportunities, and staying protected in a rapidly changing landscape.

Understanding the importance of ongoing education, James also runs a monthly Coffee & Crypto Event, where enthusiasts of all experience levels gather to learn, share, and grow together. These events are designed to ensure that members can navigate the crypto world safely and confidently, equipping them with the knowledge to protect their assets and make informed decisions.

Hospitality Innovation

James’s entrepreneurial acumen extends into the hospitality sector. As the visionary behind Sandrock Business, he is redefining hotel support in the UK. Sandrock Business operates as an education platform dedicated to helping hotels reduce costs, increase turnover, and streamline operations. Additionally, it supports hotel start-ups, facilitates acquisitions, and aids in sales, providing comprehensive solutions for the hospitality industry.

A Legacy Built on Trust and Transparency

Combining his extensive experience in trading, entrepreneurship, hospitality, and blockchain, James has established himself as a trusted leader. Every project he undertakes—whether it’s trading, education, or blockchain development—is built on the foundation of trust and transparency.

Visionary Leadership Across Industries

James’s commitment to helping others succeed is evident through:

Sandrock Trading Academy, providing comprehensive trading education and fostering a thriving community.

SandrockWeb3, delivering cutting-edge blockchain solutions that streamline systems, reduce costs, and empower businesses to innovate.

Public speaking engagements, inspiring and educating groups about crypto, blockchain, and trading opportunities.

Coffee & Crypto Events, creating a safe space for individuals to learn and engage in the crypto world.

Sandrock Business, innovating the hospitality sector with tailored support and growth strategies.

Supporting crypto and NFT projects that empower holders and promote value creation.

Through his visionary leadership, James continues to redefine success, turning obstacles into opportunities and inspiring confidence across the trading, hospitality, and tech landscapes.

Kris Duffy

Kris Duffy holds an APMP in programme management and has 20 years background in programme planning in £100Million financial services programmes. Kris has held trusted positions with various UK, international and global organisations providing PMO guidance and delivery support.
 
Kris was a late adopter to Crypto currencies, making his first purpose in 2021. After delving into the decentralised space and being impacted financially by scammers and bad actors, Kris set about establishing some great partnerships with honest devs who really wish to make a difference and has used his consultancy experience to guide projects to success. In 2022, the SUN token was born with the aim to de-risk crypto investing, promote safe projects, educate the public, and encourage safer, longer term, and stable investments. Frustrated how the Banks of his past employment had been unable to adapt to changing technology, Kris is very excited by the real-world application of crypto currency. Kris has always kept himself fit, having competed in worldwide mountain running events for the past 20 years – a great way to relax from the exciting 24/7 nature of crypto.